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Title
Text copied to clipboard!Social Media Advertising Specialist
Description
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We are looking for a Social Media Advertising Specialist to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, and optimizing paid advertising campaigns across various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. You will work closely with the content, design, and analytics teams to ensure that campaigns are aligned with brand objectives and deliver measurable results. The ideal candidate is highly analytical, creative, and up-to-date with the latest trends in social media advertising. You will be expected to manage budgets, analyze campaign performance, and provide actionable insights to improve ROI. Your day-to-day tasks will include audience targeting, ad copywriting, A/B testing, and reporting. You should be comfortable working in a fast-paced environment and managing multiple campaigns simultaneously. Strong communication skills and attention to detail are essential. Experience with social media ad platforms, analytics tools, and a proven track record of successful campaigns are required. If you are passionate about digital marketing and eager to drive business growth through innovative social media advertising strategies, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and execute paid social media advertising campaigns.
- Monitor and optimize campaign performance to achieve KPIs.
- Collaborate with creative and content teams for ad assets.
- Conduct audience research and segmentation.
- Manage advertising budgets and allocate spend effectively.
- Analyze data and generate performance reports.
- Stay updated on social media advertising trends and best practices.
- Perform A/B testing on ad creatives and targeting.
- Ensure brand consistency across all campaigns.
- Communicate campaign results and insights to stakeholders.
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in social media advertising.
- Strong analytical and problem-solving skills.
- Proficiency with social media ad platforms (e.g., Facebook Ads Manager).
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and deadlines.
- Experience with analytics and reporting tools.
- Creative thinking and attention to detail.
- Familiarity with audience targeting and segmentation.
- Ability to work collaboratively in a team environment.
Potential interview questions
Text copied to clipboard!- What social media ad platforms have you managed campaigns on?
- Can you describe a successful campaign you executed?
- How do you approach audience targeting and segmentation?
- What analytics tools do you use to measure campaign performance?
- How do you stay updated with social media advertising trends?
- Describe your experience managing advertising budgets.
- How do you handle underperforming campaigns?
- What is your process for A/B testing ad creatives?
- How do you ensure brand consistency in your campaigns?
- What is your experience collaborating with creative teams?
